Wayfinder service map
Reframed a fragmented public-service journey into a clearer set of moments, language and handoffs.
Product designer · Systems thinker
Opal
Lumen
I turn complex products into calm, useful experiences people can understand and return to.
Profile
01 / 06For the past decade, I have helped early-stage and established teams find the signal inside complicated ideas. My work sits between research, product strategy and interface craft, with a bias toward clear decisions and durable systems.
Selected work
02 / 06Fieldnote platform
Created a flexible research workspace that lets distributed teams turn observations into decisions.
Quiet Ledger
Designed a calmer operating model for independent businesses managing irregular income.
Experience
03 / 062021 — now
Independent product designer / Northline Studio
Partner with founders and product teams from first principles through shipped experience, balancing strategic framing with hands-on interface design.
2017 — 2021
Senior experience designer / Common Thread
Led cross-functional discovery and design for digital services across civic, climate and financial wellbeing projects.
2014 — 2017
Visual designer / Morrow & Co.
Built identities, editorial systems and early product foundations for a small portfolio of purpose-led organisations.
Capabilities
04 / 06Frame
Research direction, service mapping, product strategy, workshop design
Make
Interaction design, prototyping, visual systems, accessible UI
Move
Design critique, team rituals, stakeholder alignment, delivery planning
Tools
Figma, FigJam, Principle, Notion, and a well-used sketchbook
Education
05 / 06BA, Communication Design · Westbridge School of Art
2010 — 2014
Next conversation
06 / 06Good work starts with a useful question. If you are shaping a product or service and need a clearer path through it, I would be glad to hear what you are working on.